Peter Drucker in his book, defined the purpose of a company as 'to create customers'. Without customers the company cannot and will not survive so the customer needs have to come first. An unsatisfied customer can always choose to take their business to a competitor so it is important that we offer the right [...]
There are two ways to promote your product or service…You can talk about it, or you can get others to! Others talking about your product and how it has helped them is gold dust. Asking happy customers to comment on your product is a great way to build your credibility and it shows [...]
Understanding your customers is very crucial to business success. Take a moment to imagine that you are the person who wants to buy a particular service, say a hire new accounting firm for your business. If you were a lawyer you would definitely prefer an accountant that has the experience of dealing with other lawyers. [...]
Yes, Where are your customers? If you are re-reading that question or looking around….Then you better keep reading. So you have started the business and sales are trickling in, but could you walk up any street and pick out 5 of your 'customers'? I often ask my clients who they want to sell to..Their answer [...]
Five tips to take you to the top 20% of successful networkers who follow up! (It is definitely lonely at the top!) Part 1. Decide on a system to keep your contacts all in one place. It used to be a spreadsheet but there so are many online CRMs such as mailChimp which I use and is free, [...]
Coca Cola is one of the world's most recognised brand, yet it still spends over $4 billion on advertising every year. So if you haven't got their budget: Networking could help you.. Today we give you the skinny on Networking. Love it or hate it, its a great way to grow your business and it [...]
Are you struggling to find customers and make a profit? Based on my experience with new and established businesses and from the training sessions that I deliver, I noticed that there was a need for a simple business map/plan, (not the formal zillion page document that we are familiar with) but something on one page [...]
In this blog we are going to talk about jump-starting your online marketing campaign for greater success and dazzling your target audience with your products and services. In the Internet age, having an online marketing campaign should be one of your top priorities. This should include a website and social media. Read all about social [...]
Never have there been so many opportunities for one to become a public persona. The social media allows us our 15 minutes of fame and some, and it has brought out the narcissism in many of us. However on the plus side social media is a god send to the small business owner and [...]
This blog is actually quite timely as yesterday at the women's networking group that I host, we talked about the different ways that we all market our businesses and of course the conversation did come around to websites. A couple of the women had actually built theirs while others had got a designer to build [...]
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