In this blog we are going to talk about jump-starting your online marketing campaign for greater success and dazzling your target audience with your products and services.
In the Internet age, having an online marketing campaign should be one of your top priorities. This should include a website and social media. Read all about social media for business here.
I don’t care if you’re a FTSE 100 company or the owner of a catering business in Caterham. You need to have an online presence.
Virtually everyone has a mobile phone these days. People are constantly connected using this connection to find the information, service and products they want. You will need to have a website and be on the relevant social medium for your business.
If you don’t have an online marketing presence, you are not going to be there to be found. If you aren’t there to be found then you are going to watch your business eventually disappear. You need to be online and you need be online with a strategy in place.
I’m going to show you how to create a simple, effective, and inexpensive online marketing campaign, which I have used to build my own business.
The very first step is to make sure that you have a nice, professional looking website. It should also be consistent with the look of your business in general, including stationery and business cards.
The next step is to make sure that your website is search engine optimised (SEO). This is a big subject, but the basic idea is to make sure that your site makes it as easy as possible for the search engines to put you at the beginning of their results for the keywords that your customers will be using. If you like writing, try and add a blog page to your website, this achieves 2 things. First it keeps your website updated and hence google will recognise this and this will help your rankings in the search engines. Secondly writing a blog will cement your position as an expert in your field, as writing means you will have to research and do a lot of reading which increases your knowledge. I am currently on a 30 day blog challenge and this is the 8th day.
You can have a beautiful website and an excellent business, but without search engine optimisation (SEO) you won’t get very far, especially for some businesses.
Next, is to make sure your website is capturing potential customer’s email addresses. You will need to set up an auto-responder service to make use of this, but they’re cheap and easy to use, I use MailChimp. Do make sure you offer your customers some reason to give their email addresses. This could be an e-book, a report or a top 10 list of things that the visitors to your website might find useful. I use my One Page Business Map to capture emails.
This allows you to interact with customers and give them multiple chances to buy from you, in addition to keeping your business in their minds.
The next time they want what you offer, you’re going to be one of the businesses they think.
If you are stuck with devising a practical marketing strategy for your business and need some help – Contact me