However, a large majority of these blogs are not regularly updated, many start off well and within a few weeks are forgotten, never to be seen again. I have been on both sides of the fence. I started a blog with every intention of following through and making it a top destination for my readers and climbing up the google rankings. Unfortunately procrastination coupled with my spirit of perfectionism killed my budding dream before I could even load my 1st entry, I stumbled at the ‘about me page’ …The other time I was following a lady who had just taken up rollerskating, she wrote a couple of entries and then just stopped with no warning…I enjoyed it so much I kept going back for weeks hoping and expecting her to return. She never did. Both blogs were committed to the Bloggers Graveyard, never to be read about again!
My blog is going to be about business, productivity and everything in between. I am on a 30 day challenge along with a group of other bloggers, we have the head honcho who will be cracking the whip if we do not post our daily blog to the dedicated facebook group…So I’m in it for 30 days. Come and enjoy the ride with me!
So back to the question – Why blog for business?
Research has shown that blogging is a great way to get people to know about what you do and it helps promote your business. You become known as the expert in your industry, especially if you decide to keep you blog limited to specific areas. Google also loves bloggers, as it means your content is fresh and you are active which drives traffic to your website or blog. Google rewards you by listing your blog in the top searches for your related content.
For me, its about reading a lot more, getting me into the habit of writing something useful every single day that will be a resource for my readers, clients and possibly a book.
Top bloggers also rake in the pennies with some earning over $2 Million per year while some earn that in just a month! -Huffington Post. And it is not just about making money monthly it is also about building a BUSINESS that can be sold. 22 year old Johns Wu did that when he sold his blog for $15 Million.