Blogging is massive. There are now over 170 Million blogs available and the two most popular platforms are WordPress and Blogger.
However, a large majority of these blogs are not regularly updated, many start off well and within a few weeks are forgotten, never to be seen again. I have been on both sides of the fence. I started a blog with every intention of following through and making it a top destination for my readers and climbing up the google rankings. Unfortunately procrastination coupled with my spirit of perfectionism killed my budding dream before I could even load my 1st entry, I stumbled at the ‘about me page’ …The other time I was following a lady who had just taken up rollerskating, she wrote a couple of entries and then just stopped with no warning…I enjoyed it so much I kept going back for weeks hoping and expecting her to return. She never did. Both blogs were committed to the Bloggers Graveyard, never to be read about again!
My blog is going to be about business, productivity and everything in between. I am on a 30 day challenge along with a group of other bloggers, we have the head honcho who will be cracking the whip if we do not post our daily blog to the dedicated facebook group…So I’m in it for 30 days. Come and enjoy the ride with me!
So back to the question – Why blog for business?
Research has shown that blogging is a great way to get people to know about what you do and it helps promote your business. You become known as the expert in your industry, especially if you decide to keep you blog limited to specific areas. Google also loves bloggers, as it means your content is fresh and you are active which drives traffic to your website or blog. Google rewards you by listing your blog in the top searches for your related content.
For me, its about reading a lot more, getting me into the habit of writing something useful every single day that will be a resource for my readers, clients and possibly a book.
Top bloggers also rake in the pennies with some earning over $2 Million per year while some earn that in just a month! -Huffington Post. And it is not just about making money monthly it is also about building a BUSINESS that can be sold. 22 year old Johns Wu did that when he sold his blog for $15 Million.
Great post Mo. I’m glad we’ve taken up this challenge.
I’m excitedly looking forward to seeing your business grow.
Now when you start raking in the millions, I don’t want much. A Ferrari would do me fine.
Thanks for the write up and I love the challenge of writing for 30 days too. We can do it. Yes we can.
Consistency is key to blogging and also pacing. Specifically for a business, it is a very good way of building authority and trust.
People/business patronize people/businesses they like and trust. Blogging is a way to achieve build trust equity.
Thanks for the articl Mo.
Thank you for your comments guys
@ DJ such a wonderful start to an awesome challenge thanks for inviting me along on this journey…the only question I have is? Red or black Ferrari?
@ RiRi yes we are doing it and we will get to the finish line..
@ Ibukun you are spot on…consistency is the ultimate key to success in any venture…
Great post and yes the consistency is the key
Hi Mo,
Nice easy read. I really like. Thanks for the info about blogs, I am definitely going to keep this up. It isn’t that hard afterall. Just plan and do.
Love this! Blogging is definitely something that I have been lacking in and I am grateful for the blogging challenge. Your post has driven home even more the importance of staying on track.
Thanks Teresa for stopping by. I agree with you it’s going to be a challenging but definitely a rewarding experience for us all. True Lilian..consistency is what will create the change we want to see…